ING Direct UK – Digital refresh

Our relationship with the world’s largest online bank ING Direct started early in 2003 when we helped launch them into the United Kingdom and we’ve been their strategic web agency ever since.

In 2010/11 The Dubs embarked on a ‘digital refresh’ project for ING Direct to simplify their exisiting web channel to better fit the new brand campaign.

We crafted a ‘boldly simple’ design direction which would work with the site’s existing templates across its core product areas and not alienate customers who at the same time, were to be presented with a new brand strapline and TV ads.

We focused on better highlighting the ING Direct product suite, creating lots of white space and interweaving the campaign creative into the digital channel more so than ever before.

“Great agency, passionate about what they do and what we do – perfect! Very much appreciate their honesty and creativity.”

ING Direct


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